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Start Ups


We Advise and Work with Startups to Become Successful Businesses that Lead Markets

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Start Ups


We Advise and Work with Startups to Become Successful Businesses that Lead Markets

STRATEGY PRACTICE

In today's environment, startups face increased competition, shifting consumer preferences and societal norms, and limited resources. To survive, compete, and lead they must have a strategy. 

Many entrepreneurs start businesses offering value propositions based upon the products and services they want to produce and offer, price them at a profit, and sell them to whoever will pay the price.  They focus on growth and pursue revenue wherever it can be found or it seems most available. They target multiple opportunities and consumer segments with no clear identity.  They become a commodity aligning their value proposition with what they make and sell and against what rivals offer. They end up wasting valuable time and resources on opportunities where they do not have the right to win and on consumer segments that are indifferent to the products and services they have to offer.

We advise and work with startups to engineer strategies that outcompete competitors to lead markets. 

We help them define who they are, what they are good at, and what makes them unique. We look at the landscape, the overall environment, and identify opportunities, unmet needs, that exist.

We take what we learn and convert market requirements, organizational capabilities and strengths, consumer desires, and our insights into well-informed, perceptive, dynamic, and indirect strategies that target opportunities based upon the strengths of the business.

Strategies that establish a competitive position in the marketplace, offer a distinct value proposition, and define the specific consumer segments to target, the products and services to offer, the distinct identity to present, message to convey, the capabilities needed, and a road map for getting there. 

Through our strategies our focus is to drive revenue, increase profits, and grow market share, establish a reputation that builds loyalty and strengthens name recognition, and aligns organization to focus operations and investment and maximize resources.

Start Up Management


Start Up Management


MANAGEMENT PRACTICE

There is an optimal organizational design for every business that fits the strategy and supports the critical capabilities of the business. 

Many entrepreneurs know how to produce a product or service but have limited knowledge and experience in designing organizations. They leave the design of how their business works and how work gets done to how it has always been done, how others are doing it, or personal preferences. They manage and run their businesses relying on outdated and inefficient management practices and incorrect assumptions. 

They put the wrong people in the wrong positions with the wrong authority, use inefficient, uninformed, and incomplete processes, and support operations with outdated and inadequate infrastructure. This leads to confusion, an unmotivated workforce, higher costs, and poor performance.

We advise and work with entrepreneurs to design how their business works, how work gets done, and how they manage to align with strategy, fit the culture, and achieve results in a smart, efficient, and cost-effective way.

We construct an intelligent design that spells out the fundamental building blocks of any business organization: the people, processes, infrastructure, and structure. We show how it all fits together and layout a step by step road map for getting there.

It defines the right people to hire and how to recruit, develop, compensate, motivate, and reward them. It lays out end to end processes that are informed, efficient, and focused on achieving results and not just completing tasks. We identify and integrate the right infrastructure that is technologically advanced, automating and digitizing processes where it makes sense, and a fit-for-purpose organizational structure.